General Information

In this first project, we had the opportunity to create a branding project and content strategy for Theater Blik. On one hand, it was nice that we had a lot of freedom in the choices we could make (since they didn’t have anything established and weren’t sure what they wanted), which allowed us to create a lot of great products for them. Below are the tasks I completed for the brand guide and content strategy.

Moodboard

As the first task for this project, everyone started by creating a mood board. Of course, everyone first followed the briefing from Theater Blik, then created a mood board to visually capture the key elements of Theater Blik. I haven’t often created a mood board for a project before, so I think it was good practice for me to make one. In the future, I think creating a mood board will always be useful, as it allows you to quickly put your thoughts into a file using images. I therefore plan to use mood boards more often going forward. Following this, I also created a stylescape.

Stylescape

After creating a moodboard (as did everyone in my group), I started working on different stylescapes. In these stylescapes, I experimented with various color combinations, an original logo concept, and potential fonts that would best suit Theater Blik. By discussing everyone’s stylescapes and sharing ideas about the colors, we were ultimately able to decide on the fonts and colors we wanted to use for this project.

Brand Overview

In this section, I’d like to describe what I did for the brand overview that I created. I had previously made a brand overview, so luckily I knew what to do. In a brand overview, you describe the mission, vision, and key points of the organization. I enjoyed working on this because it provided a clear, concise summary of the guidelines we need to consider for this project. I believe this part was well-executed for this project.

Logo Usage

Here, I’d like to describe what I did for the logo usage section. I had previously created a logo usage guide, so I knew exactly what to do. For this task, my main focus was to illustrate what is and isn’t allowed with the logo. I dedicated two pages in the brand guide to show which backgrounds the logo can be used on, which ones it cannot be used on, and whether any modifications to the logo are permitted. During the presentation, I believe my explanation was very clear, and I’m quite pleased with that.

Color Usage

In this section, I will briefly describe the color usage, as much of it overlaps with the logo usage guidelines. Here, I mainly focused on specifying which colors will be used, how they should be applied, and which color contrasts are allowed and which are not. I had done this once before, so I was able to carry over insights from the previous project.

Brand Voice

Below, I’d like to describe what I did for the brand voice. I started by looking at the core values of the organization, which were well outlined in their briefing, including the impression they want to convey. I then created and described a few key points based on these values. It’s important for the organization to maintain these points, as they ultimately influence the choice of fonts and colors. For example, Theater BLIK aims to be very positive and to tackle difficult issues in a playful way, so choosing a color like black wouldn’t fully align with that tone. This is why establishing a brand voice is important and a valuable aspect of this project.

Interim Presentation

During this first presentation, we initially focused on conducting research. I believe we managed to create a very solid and valuable research document. Afterward, we presented a simple version of the brand guide (as that was what we had completed up to that point). With the brand guide ready, we showed it to them and explained our next steps. We suggested that they could use social media platforms like Facebook and LinkedIn to post content.

Wireframes Website

Communication with the client is very important. I believe I’m quite good at drafting and composing emails, so I feel this went well. For this project, I was able to write a clear and professional email to share our deliverables with the stakeholder.

Email Theater BLIK

Before we can start designing, it’s important to create wireframes. In this step, we first sketch out the main elements of the website and then develop these into a full design. I’m very satisfied with how this process went. I think we had a strong prototype to show during the last presentation, which turned out very well.

Final Presentation

During this final presentation, we had the opportunity to show what we had accomplished since the interim presentation. After the first presentation, we received some feedback from the stakeholder, which I briefly addressed before presenting all the new work. I think this went quite well, as I am satisfied with the products I delivered to the client.

Reflection

When reflecting on this assignment, I like to use the STARR method. At the beginning of the project, it was unclear to many of us what exactly the client wanted. Eventually, it turned out that the client wasn’t entirely sure themselves, but this fortunately gave us the creative freedom to explore our own ideas. I found this quite enjoyable because I still had a Brand Guide and Content Strategy from a previous project, which I could use as a ‘guideline’ for the client’s assignments.

Thanks to this guideline, I was able to provide some direction to the group on where the project should go as a whole. This resulted in two strong presentations filled with valuable content the client could actually use.

In the end, I believe I can be quite satisfied with the part I contributed to the project. While collaboration occasionally didn’t go as smoothly, this is something that often happens in professional environments. Looking back, I see this as a project where a lot of valuable products were created.